How we communicate has changed a lot in the last 10 years. Today, most of our communications strategy revolved around sending emails and newsletters.
All of the tools you need to send emails and newsletters is integrated with your contact database. Some of the cool features that are included:
Online calendar tools that you can customize for each group. You create a calendar for each group in your PTA or PTO. For example, have one calendar for 1st Grade Parents and one for PTA Board members.
Parents can subscribe to receive automatic calendar updates!
Since your calendar tools are integrated with your database, you can choose to limit access to a calendar so that only members can view it. (Or limit access to any other group in your database.
One of the most important positions in your organization is the Communications Chairman. The success of your events, sales, donations, programs, and membership is dependent on how well you communicate with your parents. In the last decade, how we communicate has drastically changed. A printed newsletter that goes home in a child's backpack doesn't work anymore.
In addition to supporting board members and event coordinators, your Communications Chairman may be a great Account Administrator for your Membership Toolkit account.