How to Make 2018 Your Best Fundraising Year Yet

Hosting fundraisers is an essential component to making big things happen in your PTO in 2018. If it's your first time being on the committee, don’t worry! Membership Toolkit has some helpful hints as you plan for the year ahead.

Set Your Goals and Then Spread the Word

The first step to achieving your goals is setting your goals. Be specific about what you want to accomplish. How much money do you want to raise? How many families do you want to participate?

The key to success is your communications plan. Start early and let your parents know what your goals are. If your PTO fundraiser is an ongoing event, send out weekly email progress reports on how you are doing.

Use the 3-1 Rule

There should be three non-fundraiser events for every one fundraiser event planned. Non-fundraiser events add value and enrichment for parents and students. This can prevent fatigue and help parents maintain interest and engagement in your PTO.

Non-fundraiser events should allow for opportunities to gather as a community to have fun and get to know one another. Some examples include hosting speakers at a PTO Meeting, having students give parents a tutorial on social media, having educational assemblies or hosting workshops on topics like Common Core.

Choose Valued and Beneficial Products

Your events should reflect your school's values and goals. Many restaurants and businesses go out of their way to support local schools, which can be great options when looking to host off-campus events. If you choose to go with a fundraising company, check references and make sure they are reputable and fair.

Keep It Simple

Establish ideas and details for events in a clear and simple way. Ensure that parents are informed of the event early and often. Your event should be easy to participate in, avoid confusing instructions or requirements. Parents may lose interest if an event is too complicated.

Keep it Minimal

Don’t overwhelm your families. Having too many events can leave parents feeling nickeled and dimed. Your PTO’s goal is to ensure student success. As long as the events you hold offer some enrichment and are beneficial to the school and students, you’re on the right track!

Divide and Conquer!

A committee is not made up of one person; or even two people. Delegate responsibilities to as many volunteers as possible. Often, parents want to help but don't know how to. Be specific about roles you need filled and don't be afraid to ask for help! Check out our free resource Recruiting Volunteers--5 Steps to Success

Change Up Your Fundraising Events

Though it's sometimes nice to stick with safe, tried-and-true fundraisers, it can get a little boring from year to year. Membership Toolkit has a list of 101 Fundraising Ideas to help get your organization out of a rut. Don’t be afraid to try something new!

Being a member of the committee can feel challenging and at times, scary. But it doesn’t have to be this this way! There’s no better feeling than planning a successful event that raises money for our students and the school. Ready to see how Membership Toolkit can help your PTA/PTO reach your 2018 fundraising goals? Visit us online to schedule a free demo. Happy Fundraising!

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